A globally recognised aviation carrierPublic affairs
Government relations for a global airline
- 22key stakeholders identified
- 5engagement methods defined
- 3 monthsto engage more than half of the target stakeholders
The ask
Help a globally recognised airline build stronger relationships with key government entities in South Africa, and engage better across the domestic and international aviation sector.
Also delivered
- More structured and consistent engagement and messaging with government
- A client better able to work with the South African aviation stakeholders
Our approach
- Mapped the key issues in domestic and international aviation
- Identified the 22 stakeholders that matter most to the decisions
- Defined five ways of engaging and applied them to each stakeholder
- Wrote messages for each stakeholder group
- Ran the engagement programme once the client approved it