Services

We advise governments, airports and investment agencies on growth, and companies on public affairs

Five services for governments and public institutions, and one for companies. Each section lists what we deliver and the engagements where we have done it.

For governments and public institutions

Aviation authorities, airports, investment promotion agencies, tourism bodies and government departments

Fire engines spray a water salute over an aircraft arriving on its first flight

01

Air service development

We help aviation authorities, airports and governments add air services: we secure new routes, strengthen their engagement with airlines and turn route opportunities into flights.

What we deliver

  • Route business cases for each target airline
  • Meetings with airlines at Routes World, AviaDev and their head offices
  • National air service development strategies and white papers
  • Programme set-up, from legal frameworks to the communications plan
Cape Town's harbour and container terminal from the air

02

Investment promotion

We help governments and investment agencies attract investment and convert it: we clarify the opportunities, align the stakeholders and secure commitments from investors.

What we deliver

  • Analysis of five- and ten-year FDI flows
  • Target company lists ranked by propensity to invest, with the decision-makers named
  • Investment playbooks with operating procedures and KPIs
  • Investor targeting training for promotion teams
Delegates listening in a conference session

03

MICE and tourism promotion

We help destinations and public bodies grow business tourism: we strengthen their positioning, coordinate their stakeholders and build credible narratives that attract conferences and events.

What we deliver

  • MICE strategies for African destinations
  • Bids to host conferences, such as Botswana's winning bid for AviaDev Africa 2026
  • Support for investment and aviation events, from forums to roundtables

Related work

An analyst presents a chart to colleagues

04

Strategy development

We help public institutions write economic development strategies built around their own needs and aims. We have done this in more than five countries in sub-Saharan Africa.

Container cranes at a port at dusk

05

Sector development

We help government organisations develop and promote the industry sectors that matter most to their regional and national economies.

For companies

Private companies in regulated sectors, from airlines to property developers

Officials around a committee table

06

Public affairs

We help companies engage regulators and stakeholders, clear regulatory pathways and build a credible narrative for their projects and their growth.

What we deliver

  • Issue and stakeholder maps across national, provincial and local government
  • Engagement programmes with messages for each stakeholder group
  • Confidential and public-facing engagements with government
  • Ongoing guidance on regulatory risk

Tell us what you want to achieve, and by when

We reply within two business days.

Send us a message wilanda@helmgrowth.com

Office

61 Shortmarket Street
Cape Town CBD, 8001
South Africa

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Local time

Cape Town is on UTC+2