A sub-Saharan African countryInvestment promotion
Building an investment pipeline
- 2,800+potential target companies long-listed worldwide
- 5 and 10years of FDI flows into the country analysed
The ask
Build an actionable investment pipeline for a sub-Saharan African country, including finding and activating the target investors.
Also delivered
- A data tool recommended for procurement, after a structured benchmark
- Shortlists by region for prioritised outreach
- Messages tailored to each geography and sector
- Training, so the team can keep targeting investors itself
Our approach
- Benchmarked the global data tools used in investment promotion
- Analysed five- and ten-year FDI flows into the country
- Identified the leading investors by region, country and city
- Built a long-list of target companies and ranked them by propensity to invest
- Named the decision-makers in the priority companies and supported the first engagements